Jeffrey Bowman leads the North American Cross-Cultural Practice at one of the largest advertising and communications agencies in the world, Ogilvy & Mather. Ogilvy’s cross-cultural approach is viewed as industry breakthrough because of their inside-outside strategy, “The New General Market” approach and client service model.
The New General Market, as Bowman describes it is Hispanics, blacks, Asians, and the LGBT community becoming the majority within the U.S. population.
Since launching the Cross-Cultural Practice in July 2011, they’ve nabbed client engagements with IKEA, British Airways, MetLife, Kodak, British Petroleum and SC Johnson.
Bowman has partnered with John Seifert, president of Ogilvy North America and Donna Pedro, chief diversity officer of Ogilvy North America and created a new communications model that serves as a bridge for “general market” and “multicultural” marketing communications model into a “Total Market” communications model. The model has been celebrated in “The New York Times,” “Advertising Age,” “The Economist” and other industry publications and conferences.
Bowman brings more than 15 years of experience within marketing strategy, brand management, experience planning, channel strategy and marketing effectiveness with global brands within beverages [Pepsi-Cola, MillerCoors], consumer packaged goods [P&G, Whirlpool, Tabasco, Sara Lee, Kraft], retail [Sears, Gap] and technology [Dell, Lenovo, Time Warner Cable].
Still in its infancy, OgilvyCULTURE is recognized as a very promising practice for the agency. Ogilvy & Mather’s depth and diversity of talent has allowed Bowman to bring his experience to a space thirsty for innovation.
Bowman holds an MBA in Marketing from Clark Atlanta University and a BS in Marketing from South Carolina State University.