Watson: As you know, the restaurant industry has taken a huge hit. Theres an obvious answer for me here, and thats to put your heart into what you do. cincinnati fence company llc SERVICE. Were 100% focused on domestic right now. The smoothie-and-food chain has been a strong grower for years and turned on the jets so far in 2021. Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. I started working at a young age and because of my early drive, have been involved in a variety of industries and performed many different jobs. Sometimes youve just got to go with the taste. Provide product innovation and innovation in general. Successfully taking the reins on an existing franchise company can be a daunting task, but in the case of Charles Watson, he continues, as their franchise website claims, to create waves for a brand that started on the beach. Absolutely. I would say that understanding the viewpoints and drivers of the different stakeholders I was serving was important. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. So its the made-to-order. Every day is a day to celebrate at Tropical Smoothie Cafe, with all the success were having. Whats your favorite cuisine outside of Tropical Smoothie? 770-580-2333 Call now and speak to a franchise development leader. What are the brands plans for expansion and are you eyeing an international presence? Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. My experience with the brand up to that point was beneficial because I was already very immersed in the operations and processes that had contributed to its success at that time. We decreased royalties and deployed hyper-local marketing strategies to drive business within a 1to 2-mile radius of cafes. Mark serves on the board of the Institute of Certified Franchise Executives. I was originally a quarterback in high school and had my heart set on the same position for college. Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. Tropical Smoothie Cafe Store Managers make an average of $39,252 per year. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Outside of smoothies, whats the top-selling non-smoothie product? And theyve been able to do that, which is increased our average unit volume many, many times over the years. We like to call it chopping wood, meaning you dont decide when quitting time is; you simply get the work done. We had a high level of mutual trust and respect for each other that existed before I assumed the role of CEO. Were implementing a new point-of-sale system that acts as a hub and enables all third-party delivery, white label delivery, online ordering, etc. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Were any of the franchisees reluctant to follow the system or embrace a new direction? Our annual tactics are focused around delivering those results.". Yeah. No Place Like Home: Home Service Franchises Enjoy Continued Growth During Times Of Financial Difficulty, Little Caesars Pizza Franchise Set To Relaunch In The UK, The Importance Of Having A Franchise Exit Strategy. So I was compelled to ask Mr. Watson his thoughts on the pandemic and the company's response. ", Charles Watson was named CEO in December 2018. Tropical Smoothie Cafe is rounding out yet another year of impressive growth. Watson:"As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. And so we are rolling out this fall, what were calling it, our Inspire Better, right? I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC As reopening guidelines are being determined, we plan to move forward with an abundance of caution.". I try to pass along that spirit and advice to others. There is no assurance that you will do as well. NET WORTH * LIQUID CAPITAL/CASH . So in cities where you see a lot of brand-awareness and a lot of units, we will have moved into the core center-city demographics, but we typically work outside in. My predecessor did a great job, so most of the hesitancy candidly was, "will this guy be as good, will we have the same amount of success?" The role employees play in setting the customer experience in the restaurant. Beyond just smoothies, we serve better-for-you wraps, sandwiches, and flatbreads, and pride ourselves on living at the "intersection of taste, convenience, and hospitality." For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Tang asked Watson what support his Franchise Owners need from Tropical Smoothie Cafe. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. By Jonathan Maze on Jan. 24, 2019. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. See where were looking to grow to meet the incredible demand. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. Occhiogrosso: What was the condition of the company before you were named CEO? Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. We gathered that feedback and used it to set goals and action plans for the company. What challenges, if any, did you face in getting "buy-in" from the existing franchise community once you became CEO? And was one in place already? charles watson tropical smoothie cafe. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. Gosh, I would say the first things that come to mind for me are menu innovation and products. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. Beyond just smoothies, we serve better-for-you wraps, sandwiches, and flatbreads, and pride ourselves on living at the "intersection of taste, convenience, and hospitality." It is, however, still a hefty financial investment. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. We find that real fruits, veggies, and juices just taste better.". "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. Our annual tactics are focused around delivering those results.". 1117 Perimeter Center West, Suite W200 Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Amid all the pandemic news and stories of how the foodservice business is coping with the crisis, I thought I'd attempt to redirect our attention today, even if only for a short while. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. I think the biggest shift will take place for those restaurants that can't be open right now. One of the biggest expenses seen in the income statement is $12 million spent in . 770-580-2333 Charles Watson, CEO of Tropical Smoothie Cafe, LLC, said, "We were humbled by the incredible response to the 200,000 smoothies our franchisees donated to frontline heroes nationwide. Mark serves on the board of the Institute of Certified Franchise Executives. Management can grow a company without having to invest too much money, and . See where were looking to grow to meet the incredible demand. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. *$1,009,803 System Wide Average Net Revenues. What were the one or two unique challenges that you faced upon taking over as CEO? Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Southern-style, all the way! The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. Why The IFA Convention Is A Cant-Miss Event For Anyone In Franchising, The Automated Dumpling Restaurant Franchise That Could Turn Quick Service Dining On Its Head. Watson:"At Tropical Smoothie Cafe, it's our mission to inspire a healthier lifestyle by serving amazing food and smoothies, with a bit of tropical fun. In response to a question about the culture of Tropical Smoothie Cafe, Watson elaborated: The mission of Tropical Smoothie Cafe is to inspire a healthier lifestyle. By Jonathan Maze on Apr. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes. Not the Charles Watson you were looking for? We gathered that feedback and used it to set goals and action plans for the company. Looking ahead to twelve months or two years down the road, Watson had this to say: Tropical Smoothie Cafe is in an incredible growth phase. And provide technology.. we dont want to go to Manhattan and open 30 locations. I dont believe that the people side of our business is dead.. I have a little bit sweeter palate. Over the years, weve learned that our innovative and versatile menu, featuring a wide variety of food items in addition to smoothies, has brought tremendous success to our brand and to our incredible franchisees. *$1,009,803 System Wide Average Net Revenues. Its been quite the adventure since becoming the CEO in 2018, and Ive enjoyed every twist and turn in the road. Occhiogrosso:What was your plan for the first 90 days? webtv.net; 5+ 404-210-XXXX; 770-670-XXXX; 770-821-XXXX; 770-580-XXXX; 770-821-XXXX; 678949XXXX; Paul Marsden Chief Financial Officer . Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Smoothie King to Open More Than 100 Stores in 2023 February 3, 2023 Crisp & Green Inks Largest Multi-Unit Deal in Company History with 40 Units Sold February 2, 2023 Dine Brands International Expands with Dual-Brand Locations in the Middle East January 31, 2023 Tropical Smoothie Caf is a Georgia LLC organized on June 25, 2012. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. CHARLES WATSON: Sure, absolutely. I love that. NET WORTH * LIQUID CAPITAL/CASH AVAILABLE FOR INVESTMENT * *All fields required. When Charles Watson became the new Tropical Smoothie Cafe CEO in 2019, the company claimed that it could be looking at $1 billion in sales in the next five years. Fast CasualAn interview with Tim Tang of HughesDecember 2, 2019. We want to capture both the head and the heart of our consumers. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. "I've been with Tropical Smoothie since 2010 and was [first] our vice president of franchise development," he told Mashed. What are some of your interests outside of work? And we actually drove our comparative sales versus 2019 by 7.5%. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. He was previously. Start Now! Chief Executive Officer @ Tropical Smoothie Cafe; . New York State Disclaimer: This advertisement is not an offering. See where were looking to grow to meet the incredible demand. 5 Questions with Tropical Smoothie CEO Charles Watson. On April 16 we met our goal of 100,000 smoothies, but our franchisees havent stopped there, and the new challenge is to donate a total of one million smoothies by the end of May. The offering is by prospectus only. Yes, I am putting my mark on the brand and culture, but I have been around long enough not to stray too far from the DNA of the brand.". When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. Please give our readers the "Elevator Pitch" for Tropical Smoothie Cafe? Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. Tropical Smoothie Caf currently has over 800 locations nationwide. The reality is the Left Coast, the West coast, Oregon, California, and Washington. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. If you dont have a good product, it doesnt matter. Mark serves on the board of the Institute of Certified Franchise Executives. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. My predecessor did a great job, so most of the hesitancy candidly was, "will this guy be as good, will we have the same amount of success?" New York State Disclaimer: This advertisement is not an offering. In July 2018, I was named interim CEO, and then permanent in December 2018.". We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. My experience with the brand up to that point was beneficial because I was already very immersed in the operations and processes that had contributed to its success at that time. From my VP of development officer to today as CEO, Ive been passionate about the brands vision. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. While the pandemic destroyed thousands of restaurants last year, Atlanta-based Tropical Smoothie Cafe had one of its best years to date. CEO Charles Watson, who took the reins in 2019, said Tropical Smoothie's goal was to eclipse 1,000 restaurants by 2021 and 1,500 locations with AUVs of $1 million in the next five years. We set company-wide strategic imperatives around these issues immediately.". If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. For many, many years, its been the Bahama Mama. As a brand, we strive for excellence in service and creating a culture of hospitality for our business no matter which location you visit, and this year we're prioritizing them even further by enhancing pillars of our hospitality-centric culture and the technology we use to create convenience for our guests in order to reinforce our position as the leader in our segment. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Your results may differ. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. Occhiogrosso: Please give our readers the "Elevator Pitch" for Tropical Smoothie Cafe? Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. In support of National Nurses Appreciation Month in May, we have also pledged to donate $100,000 to the American Nurses Foundations COVID-19 Response Fund upon reaching our goal of giving away 1,000,000 smoothies. Show all. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. And by the way, thats one way Tropical Smoothie Cafe has grown so big so fast the food. So that would be my thoughts. Sure. If you don't have a Tropical Smoothie Cafe near your home yet, just wait a bit. So just one shy of 100. The most common Tropical Smoothie Cafe email format is [first_initial] [last] (ex. The chain plans on opening an astonishing 200 locations this year alone, which will mean its opening its 1000threstaurant. 770-580-2333, Bold Women in the C-Suite: Cheryl Fletcher, Connect with People Who Have More Experience: Interview with Charles Watson, CEO of Tropical Smoothie Cafe, Tropical Smoothie Cafe Celebrates Spring With The Return Of Superfruit Smoothies. It is, however, a "darn good chaser," he said and . When asked about developing people skills with a generation used to communicating online, Its an opportunity for us as managers and Franchise Owners to teach the staff how to greet people, look them in the eye, and ask how may I serve you today? Its our job to teach the next generation. Atlanta, GA 30338 wills o' nats last of the summer wine. However, I ended up a punter at Cornell. So well get to 50, but Im not focused on about five or six of them right now. I may have been, in fact, the person responsible for awarding them a franchise! Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. Opinions expressed by Forbes Contributors are their own. But its the freshness. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. The first thing is to be a business partner. Tropical Smoothie Caf Income Statement Key Insights-Analysis based off Predecessor 2020-Overall, Tropical Smoothie Caf is a profitable business, with a net income of $7.6 million in 2020. Find restaurant equipment and suppliers. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. Without our franchisees, committees, and council, I simply could not do this job. On the other hand, its hard to beat a plate of spaghetti. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. How Much Do You Make Owning A Tropical Smoothie. Atlanta, GA 30338 770-580-2333 That created a kind of blueprint that served as the foundation for me to take the reins and lead the company the way I felt was best. Oh gosh. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Since that time, he has led the company on its quest towards $1billion in sales by 2023. And so thats one of my favorites. I think they can be used throughout the day and utilized in guests diets. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. ATLANTA, July 13, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a . "Tropical Smoothie Cafe is in a perfect position for the future. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. The offering is by prospectus only. This is a BETA experience. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Gary Occhiogrosso: Tell us a little about your background before joining Tropical Smoothie? My job is to serve them. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021.
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