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Emphasizes analysis of customer needs and company and competitor capabilities. MKTG6120. Covers the fundamentals of single-camera field production and the nonlinear editing process. Based on 19 salaries posted anonymously by Northeastern University Assistant Director Of Marketing And Communications employees in Auburn, NH. Free Speech: Law and Practice. Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. Reviews significant moments of oratory, assessing them in the historical context in which they occurred. Offers students an opportunity to develop and implement a concept test. Designed to teach students how to conceive, pitch, write an outline, and complete a script for a cutting-edge half-hour comedy pilot or drama that might appear on Netflix, Hulu, Amazon, and other emerging, nonlinear networks. Students work with remote video equipment that includes HD cameras, audio, and remote editing equipment. Market Focused Strategy. . Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. COMM4631. Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. Offers an Advanced Writing in the Disciplines (AWD) course. MKTG4510. Graduate Research Practicum in Marketing. Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience. Communication Theory. (4 Hours). Explores communicative and cultural practice from a wide variety of theoretical perspectives. The Communication Studies Departments dynamic undergraduate curriculumand flexible requirements allow students to forge a distinctive niche within the vast and varied communication landscape, while our diverse professional network affords a wide spectrum of co-op and experiential learningopportunities, in Bostonand around the worldenabling students to gain practical experience and build connections that will form the cornerstones of a successful career after graduation. Includes the use of microphones, headphones, and recording equipment while in our audio lab. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. Research, Scholarship & Creative Practice. Topics include definitions of the communication process, identity, self-disclosure, verbal and nonverbal language, listening, management of interpersonal conflict, and relational and dialogic communication. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. Arguing Human Rights. Offers students an opportunity to learn how to distinguish between an incident and a crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. We deliver a curriculum that combines knowledge in technology and data analytics with uniquely human . (3 Hours). . Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers. (3 Hours). Explores the ongoing evolution of legal protections for personal data; maps how new digital technologies offer both the prospect of enhanced privacy protections and radical new forms of surveillance that infringe on privacy; traces how much of our contemporary economy thrives on the witting and unwitting exchange of personal data; and sketches changing popular attitudes toward privacy. Focuses on the marketing research process and the analysis of data using software applications. Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior. Attribute(s): NUpath Analyzing/Using Data, COMM2303. Offers students an opportunity to develop frameworks and conceptual tools for understanding the intersection of sport and politics through the lens of communication studies. COMM2525. Understanding the Platform Economy. Professor of music and media and screen studies Murray Forman remembers when he first became hip-hop identified, hearing the opening lyrics of Grandmaster Flash and the Furious Fives The For the many Taylor Swift fans who tried to secure tickets to her Eras tour, the process was grueling. For example, students may study the classical foundations of communication and contemporary political discourse in Athens or British history and documentary film production in London. (3 Hours). Boston, MA 02115. The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences. May be repeated once. (3 Hours). Boston, MA. Full-Time. Attribute(s): NUpath Ethical Reasoning, NUpath Writing Intensive, COMM3450. COMM3311. Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market. TTY 617.373.3768 Seminar in Communications. Covers small group decision-making processes, problem solving, and the interpersonal dynamics of groups. Offers students an opportunity to understand key concepts in performance studies such as ritual, play, performativity, performing, and performance processes. The School of Public Policy and Urban Affairs drives interdisciplinary thinking and problem solving on issues of pressing concern from transportation, housing, energy and community development to social and environmental justice, resilience and sustainability. Offers students the opportunity to gain hands-on experience in the communications industry. Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process. Going-to-market topics include managing value-added resellers and distributors. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior and lift company performance; and what drives marketing effectiveness and customer engagement. (4 Hours). (4 Hours). (3 Hours). . Cigarette pack warnings, weather advisories, nutrition labels, and town hall meetings are among the many examples of risk communication in daily life. Minimum of 3-5 years of professional experience in communications, marketing, or journalism. Offers special topics in marketing. Studies the ways in which communication can influence (and possibly resolve) turmoil in close relationships. (4 Hours). (3 Hours). Social Movement Communication. Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world. Addresses central questions of human rights communication.The establishment and recognition of basic, universal human rights lead to a number of fascinating and important communicative problems. Offers students an opportunity to practice real interviewing both as an interviewee and an interviewer. Offers an in-depth look at how persuasive health campaigns are designed and executed. (4 Hours), COMM6631. (4 Hours). have in conveying meaning and constructing and negotiating interpersonal relationships. Using real-world cases, scenarios, and data, offers students an opportunity to learn how customer relationships can be created and sustained. Studies one of the key techniques of the fascist movements of the 20th century, rhetoric, in all of its facets: from propaganda leaflets, organized rallies, and prepared speeches, to objects of visual and multimodal rhetoric. Introduction to Communication Studies. Attribute(s): NUpath Capstone Experience, NUpath Interpreting Culture, COMM4605. Special Topics in Communication Studies. Offers students an opportunity to engage with a specific genre, using historical and critical methods, to better understand this reciprocal relationship between a people and their moment. Communication Law. Popular Communication. Creating and Sustaining Customer Markets. (4 Hours). Exercises skills of project management, teamwork, and client relationship management. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions. Considers online community dynamics, including formation, governance, conflict, and exit. 'Theory' is used in the holistic sense as the interested observation and careful scrutiny of an object. Health Communication. MKTG6222. Producing for the Entertainment Industry. (3 Hours). Requires students to apply their learning about the fundamentals of marketing in a term project. Topics covered include the role of communication in interpersonal attraction, relationship development, relationship maintenance, and relationship dissolution. COMM3532. Covers business-to-business marketing and the key roles of managing relationships with large buyers, going to market, and the sales organization. The combined major between business administration and communication studies provides students with a robust overview of business and communication studies. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. MKTG6283. | Prerequisite(s): (ENGL 1111 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1102 with a minimum grade of C ); (COMM1210 with a minimum grade of D- or COMM1225 with a minimum grade of D- or COMM1231 with a minimum grade of D- or COMM1255 with a minimum grade of D- or COMM 1310 with a minimum grade of D- or COMM1331 with a minimum grade of D- or COMM1412 with a minimum grade of D- ), COMM3414. Dean's Strategy Council. Sex and Interpersonal Communication. Also focuses on sexual health. Black Twitter stands as a point of entry for this course as we address questions about culture and communication, applying what we learn to better understand the dynamics of race, media, and power in the internet age. Sports communication is an emerging area within communication studies and journalism programs. (3 Hours). Assesses responses to crises using ethical principles such as transparency (the what element), two-way symmetrical communication (the how element), and timing (the when element). Diversity & Inclusion. Attribute(s): NUpath Difference/Diversity, NUpath Writing Intensive, COMM3306. International Communication Abroad. First, they had to sign up for a presale list with Ticketmaster a week prior. Northeastern University Marketing Intern in the United States makes about $20.11 per hour. Easy, breezy, risky:Lay investors fail to diversify because correlated assets feel more fluent and less riskyCornil, Y., Hardisty, D. J., Yakov BartOrganizational Behavior & Human Decision Processes2019, Market-Oriented Culture and Customer Feedback ProcessesMorgan, N.A., Bruce Clark, Vorhies, D.Edward Elgar Publishing2019, The impact of customer engagement behaviors and majority/minority information on the use of online reviewsPaul Fombelle, Baker, T.L., Voorhees, C., Hall, K., Runnalls, B.Edward Elgar Publishing2019, Putting Words in Their Mouths: Examination of Pre-written ContentBeck, J.M., Paul Fombelle, Voorhees, C., Lemon, K.N.Marketing Science Institute2019, Dame Anita Roddick: Transforming Personal Values and Strengths to Build an EmpireFelicia LasskGo-To-Market Strategies For Women Entrepreneurs: Creating and Exploring Success2019, Is Best Answer Really The Best Answer? MKTG6287. (4 Hours). Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. (4 Hours). How Praising, Scolding, and Assertiveness can Encourage Desired BehaviorsAmir Grinstein, Kronrod, A.Journal of Marketing Research2016, The Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental ContextYakobovitch, N., Amir GrinsteinJournal of Public Policy and Marketing2016, Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?Baker, W., Amir Grinstein, Harmancioglu, N.Journal of Product Innovation Management2016, Customizing your Social Strategy to the PlatformTucker J. Marion, Roberts, D., Candi, M., Gloria BarczakSloan Management Review2016, Like the ad or the brand? (4 Hours). Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C ), MKTG3401. Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). As consumers of these images, and especially as communication scholars, we need to think critically about these visual materials and how they shape our perceptions of ourselves and the world around us. 617.373.2000 (3 Hours). Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. New technologies offer the possibility of new forms of creativity, political engagement, and social life; they also, however, offer very real opportunities to cause serious reputational harm, promote damaging malicious speech, create new controls on creativity, and violate privacy. Communication and Quality of Life. Introduces students to the lens of performance studies, the world of sports, and the intersection of the two in the field of communication studies. Offers students an opportunity to develop their presentational skills in a variety of settings and realistic business tasks. Attribute(s): NUpath Capstone Experience, COMM4625. Family Communication. MKTG6320. Singles today have no shortage of options when it comes to ways to find a date. (4 Hours). (4 Hours). | Office of the Dean. Rhetoric and Justice. Analyzes the ways that visual materials impact our daily lives using readings, examples, and discussion. Covers the role of marketing in business and society. MKTG2201. Also studies the impact of mass communication on the outcome of elections. (4 Hours). Managing Customer Engagement in a Service World. Focuses on developing a creative advertising strategy and brand plan that aligns with a companys overall marketing objectives. Since talk is a locus of sociality and a site for examining language in use, offers students an opportunity to learn how to make discoveries about the orderliness of social life. MKTG4983. Focuses on communication within the context of close relationships. Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. Carl Zangerl is the Faculty Director for Graduate Communication and Human Resources Management programs and the Lead Faculty for the Master of Science in Corporate and Organizational Communication. Offers advanced training in video production techniques, allowing students an opportunity to develop a deeper theoretical understanding of cohesive marketing strategies. Brand Marketing & Strategy Nicole Dierks morryn@uw.edu 206-685-0284. Offers students an opportunity to master these concepts by organizing into teams and developing an original entertainment industry business product or services. Attribute(s): NUpath Interpreting Culture, COMM1225. Digital Marketing. MKTG4508. (1-4 Hours). The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. Also examines contemporary issues in marketing that can affect organizational success. Social movements considered may include immigration protests, AIDS activism, environmental advocacy, disability movements, racial justice, and feminism. COMM2100. COMM1231. Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Studies the conditions of successful and valid human reasoning as manifested in its products (arguments) and procedures (debates and critical discussions). Privacy has never been a given: It is constantly remade by a shifting legal, technical, socioeconomic, and cultural landscape. Students visit some of the key sites of fascist rhetoricand the rhetoric against fascism. Surveys core concepts, histories, and controversies in the design, use, and critical study of communication technologies that both shape and are shaped by social relationships and social institutions (such as work, education, religion, and the family). MKTG4520. Examines the role of marketing and business in societys central contemporary problems as well as the way marketing can take a positive and influential role in the efforts to address these problems. Assistant Director of University Recreation, Wellness and Marketing Fiona Greaves: Coordinator of University Recreation - Fitness . Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Communication and Gender. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535.