Good Morning Obots!
Today’s featured car designer is Andre Hudson!
A design career that started with doodling sports cars
From the perspective of a Denver middle school teacher, grading papers from Andre Hudson was a chore.
“Like a lot of kids,” the 33-year-old designer recalled, “I was always doodling on assignments and the teachers were not quite happy when I turned papers in with sketches of people and cars and boats on them. I never really imagined that you could make a career doing something like that.
“Then somebody gave me an automobile magazine since I had always loved cars. There was a sidebar story on Chrysler design and a story about a designer that had worked on the Dodge Viper concept. I was blown away. Somebody’s job is to go in and draw and design cars! I had never thought about it. Wow! This could be an amazing thing to do! That’s why I consider it a blessing to be able to do what I do for a living.”
Whether or not Black artists could do that for a living is a question the young Hudson didn’t ask. His middle school guidance counselors had no idea what it took to get involved in automotive design, or where to go for practical guidance. So Hudson went home and composed a letter to Bob Lutz, then at Chrysler Design, saying he was about to enter high school and wanted to know what it took to be a car designer.
“I would love to work for your guys at some point,” Hudson wrote. “I loved aircraft and cars and could you please enlighten me as to what I need to do to pursue a career?”
Three months later, young Hudson got home from school and found a letter from J.E. Hurlitz, then vice president of product design, stating the company was “thrilled with your excitement and willingness to work with us.” If Hudson attended the College for Creative Studies in Detroit and earned a degree in industrial design he could join the Chrysler design team. Three years later, Hudson graduated from high school, packed up, and headed for Detroit, unaware of the downward spiral of the Motor City.
“Imagine the shock of this Colorado kid packing up his Dodge Shadow and rising out of I-94 corridor into downtown Detroit thinking where have I come to?” Hudson recalled. “That neighborhood was abandoned and there were barrels with fires burning in them. It looks like I have landed on the set of Robocop.”
But college was a different world. This was the study of utilitarian art in motion. To designers, a car is a form of performance art and those who appreciate your work buy replicas to take home.
“Cars are a very emotional product,” he explained, “and as a designer of cars, they are extensions of you. Trains and aircraft and other types of transportation are more engineering than design driven and, therefore, the attachment is not quite that emotional.
“There is much more freedom of expression in vehicle design, and it’s what made the connection with me as an artist.”
In his junior year, he received a summer internship with Chrysler. But his work brought him to the attention of Ed Welburn, a design executive at General Motors, who hired him when he graduated.
Welburn, who would eventually become vice president of global design at GM, mentored Hudson, steering him through several projects as he grew as a design professional. “I worked on several concept cars,” he said. “Your dream is to do that because you can get those dreams out on the turntable at shows. But as you mature you realize the importance of not only getting the cover of a magazine for a month or two, but working on a product that you can see in your neighbor’s garage or your parents’ garage.
“It’s been a quest to hone my skills and put out products that my friends and family can drive.”
His seven-year journey through GM’s design system had the young Hudson working on big SUVs including the Chevy SSR and Hummer H3, as well as the slick, Saturn Sky roadster. He had a three month assignment in GM’s design shop in Coventry, England, which stretched to three years.
Hudson was eager to see the world, and looked forward to working in other GM design studios. But then, the Koreans came calling.
“I was intrigued with Hyundai,” he said. “They were on this mission to become much more — perception wise — than the staid company they had been. I was intrigued with the idea of becoming part of a company going through that growth process.
Read the rest of Andre’s journey from doodling sports cars to Senior Designer for Hyundai here.