Good Morning POU! Today’s post is excerpts from Rolling Stone’s article on what happened to Martha Wash in the 90s, as her voice was all over the place but her image was not. It’s well worth the read.
Martha Wash was sitting in a Los Angeles hotel room, furious and confused. It was late 1990 and the singer, relaxing before a show that night, had decided to unwind with some channel surfing. She stumbled upon a new music video by Italian house group Black Box, whose synth lines, horn stabs and pulsating, club-tailored drum patterns had already made them dance music stars. When the song’s vocals kicked in, she was shocked to see French model Katrin Quinol, the ex-girlfriend of founding member Daniele Davoli, bending over and crouching in a unitard, lip-syncing Wash’s vocals to the eventual hit “Everybody Everybody.”
“I said to myself, ‘I don’t believe this shit is happening again,” says the now 60-year-old Wash. “I called my manager and said, ‘I just heard myself on TV in a video.’”
“Again” is the operative word, as just a few months prior, Wash heard her ostensible demo vocals being lip-synced by singer Zelma Davis in the video for C+C Music Factory’s monstrous club hit “Gonna Make You Sweat (Everybody Dance Now).” A frustrating cultural conundrum had taken effect: Martha Wash’s voice was famous, but she wasn’t.
Wash is very likely the most famous unknown singer of the Nineties; a powerful, gospel-weaned belter who first earned fame as a backup singer for disco king Sylvester before forming the disco-pop duo the Weather Girls and recording the camp classic “It’s Raining Men.” In the early Nineties, however, Wash’s booming, powerhouse vocals could be heard on the world’s most ubiquitous dance songs, from Seduction’s “(You’re My One and Only) True Love” to Black Box’s “Strike It Up” and “Fantasy” to C+C Music Factory’s aforementioned Number One hit. At one point in 1991, Wash battled herself on the Billboard Hot Dance Club Songs, as “Gonna Make You Sweat” and Black Box’s “I Don’t Know Anybody Else” both bounced around the Top 5 for weeks on end.
In 1989, Wash received a call to record with a trio of Italian house music impresarios named Groove Groove Melody, who produced for outside singers. Unbeknownst to Wash, the trio had already used vocals from Loleatta Holloway’s 1980 disco song “Love Sensation” — the same song that Marky Mark and the Funky Bunch would use legally and liberally for “Good Vibrations” two years later — for “Ride on Time.” Now operating under the name Black Box, GGM brought in Quinol, a thin, French model, to lip sync the song in clubs before Holloway found out and sued. Although a settlement was eventually reached, the trio subsequently hired British singer Heather Small to replicate Holloway’s sampled vocal slices and re-released the song, assuming that no one would know — or care — enough to notice.
According to Wash, she was paid a flat fee to record demos to be presented to other singers. Instead, the producers included her vocals on nearly every song on Black Box’s debut album Dreamland, including future hits “Everybody Everybody,” “I Don’t Know Anybody Else,” “Fantasy” and “Strike It Up.” Wash was never credited in the album’s liner notes. While none of the producers in Black Box publicly said why Quinol was used as the face of Black Box in videos over Wash, it wasn’t hard to figure out. When Dreamland was released in May 1990, the cover featured a crouching Quinol, clad in a cropped jacket and mini skirt, showing off her toned legs and staring longingly.
Wash was fed up and angry, livid that just because she wasn’t a size four someone could pass off another person as her. The slight was a painful reminder of her days getting bullied as a child over her weight. Except now, she had some success behind her to do something about it. In July of 1990, the singer filed her first lawsuit against Clivillés, Cole and Seduction’s record label A&M Records for unauthorized use of her voice. Two months later, Wash would file another lawsuit against Black Box and RCA Records for “commercial appropriation,” claiming she never received proper credit for any of the Black Box songs.
If fans couldn’t tell who was singing on record, in a live setting, the truth rang clear. In a video that appears to be from that time period, Quinol can be heard singing “I Don’t Know Anybody Else” live as Wash’s backing track blared from the PA. Hers is a comically bad performance. For the first 80 seconds, Quinol struggles to hit her notes, caterwauling around the stage before her mic is mercifully cut and she is forced to lip sync Wash’s vocals.
When Clivillés and Cole began recording under the name C+C Music Factory, they too paid Wash a flat fee to record background vocals, including the now-ubiquitous “Everybody dance now” hook. (Wash declined to say how much she was paid for the session, but court papers filed at the time alleged that the fee was less than $1,000 with no royalties.)
“I was told it was going to be a demo for another singer,” Wash says of “Gonna Make You Sweat.” It wasn’t. In October 1990, the group released the song and subsequent video, featuring the band’s other singer, Zelma Davis, lip-syncing Wash’s vocals.
“The record label, production company and management told me that it was OK to lip sync in the video as long as I sing live in public,” Davis recalls. “I was 19, inexperienced and extremely gullible. On the video set, I told members of the crew that it wasn’t me singing this particular song. As word spread throughout the set that I was revealing this fact, label representatives and our management pulled me aside and asked that I stop speaking about whose vocals they were.” Despite being the track’s primary singer, Wash was merely listed in the album’s liner notes as one of six background vocalists.
“I was in Europe and started getting phone calls about it,” Wash says. “People wanted interviews with me, but it wasn’t for the Weather Girls. It was for me. That’s when I started realizing that the song was out and people had questions.” While the general public didn’t know whose vocals were on the track, those in the industry did. “I listened to the song and said, ‘What’s going on? Okay, that’s me, but why am I in there under C+C Music Factory?’”
Wash tried to get in touch with Cole’s management, looking for answers to why her perceived demo versions made the final cut and why Davis assumed a lead role in the video, but no resolution was reached. Cole denied Wash’s physical appearance had any role in the situation, arguing instead, to the Chicago Tribune, that Wash’s ongoing Seduction lawsuit against them, “left us in an awkward position.”
“Those [weight] accusations were ridiculous,” Clivillés tells Rolling Stone. “We never would do something like that. We were cool with Martha way before C&C Music Factory and after. When it was time to do the music video, we didn’t even know it would be wrong. We didn’t do it to fool people in any way. It was as simple as, we were shooting a video, Zelma sang on 75 percent of the album and was a group member.”
In an interview with A Current Affair at the time, Music Factory member Freedom Williams gave his opinion on why Davis was used over Wash. “I don’t mean to be rude, harsh, callous, maligning or vilifying,” Williams said. “But I’d rather look at Zelma onstage.” Davis claims that when she auditioned to be the lead female singer, she was never told there were other female members of the group.
Wash admits that she declined an offer from Cole to join his production company, though maintains that Williams’ frequent assertions that the group hired Davis because Wash chose not to go on the road are not true. (Williams did not return a request for comment.) Wash sued Clivillés and Cole again, along with C+C’s record label CBS/Sony, for $500,000 for “fraud, deceptive packaging and commercial appropriation.” “It was false advertising,” says Wash. “And the public needed to know about that.”
Clivillés maintains to this day that the lawsuit “wasn’t necessary” and that there was no intentional deception on his part, arguing instead that the media perpetuated the notion that C+C had tried to pull a fast-one on the music-buying public.
Clivillés also says that, “David and I were very surprised and also disappointed when [Wash] sued us. We wanted to respond publicly to all the accusations at the time, but our lawyer didn’t want us to. I’ve always regretted not expressing ‘the truth’ publicly. When I recorded ‘Gonna Make You Sweat’ and got the album deal, we asked Martha if she wanted to be a part of the group a few times. Her response was that she was pursuing her R&B career and wanted to be taken seriously in the R&B market at that time. If it were up to us, Martha would have been on every song. But we had to throw auditions and that is how we enlisted Zelma.”
Clivillés says in his opinion, a lawsuit could’ve been avoided with a phone call. “All Martha had to do was pick up the phone and say, ‘I changed my mind’ and just like that, she would have been on tour with us and given her proper royalties and deal as a member of the group,” adds the producer. “The controversy was just lies and accusations. I ain’t got nothing but love for Martha. It would have been great if everyone stayed and made a few great classic albums together.”
Despite the brouhaha, during this time Wash was earning her nickname “The Queen of Clubland.” She was the Midas of dance music, with eight songs featuring her vocals hitting Number One on Billboard’s dance chart. “Gonna Make You Sweat” trumped both the dance and R&B charts before becoming a multi-platinum hit and topping the Hot 100. When Billboard published its annual Top Songs of the Year, “Gonna Make You Sweat” came in third behind Color Me Badd’s “I Wanna Sex You Up” and Bryan Adams’ “(Everything I Do) I Do it for You.”
“When I first heard the records without the images, I said, ‘Wow, there’s Martha. She sounds great,’ says RuPaul. “When the images came out, I’m like, ‘What? Ummmm. Well, of course.’ This is proof of the superficiality and hypocrisy of our culture. The people that buy music are looking for themselves in the images that they buy. It’s unfortunate that the voice and talent is just a small part of the equation.”
A&M, the label behind Seduction, would settle with Wash for an undisclosed amount. RCA and Wash reached an undisclosed financial settlement, described in court papers only as “substantial,” in December 1990. “In the Black Box case, our company in England was dealing with another company in Italy, so it was like three times removed from what we were told in New York,” RCA Records president Joseph Galante told the Los Angeles Times in 1991. “Once we were made aware that Martha was the real singer, we did the right thing.”
Wash settled with Sony for an undisclosed settlement, with the label making the unprecedented request to MTV to add a disclaimer to the “Gonna Make You Sweat” video crediting Wash for vocals and Davis for the “visualization.” After winning Best Dance Video at the 1991 MTV Video Music Awards, the members of C+C Music Factory thanked everyone but Wash, with Davis curiously thanking MTV “for showing that I can sing and I am talented.” Today, Davis says she only learned about the “visualized” addendum when she saw the video on TV. “I was upset that no one informed me of the disclaimer or settlement,” says Davis. “[Manager] Barbara Warren-Pace called me a brat. Robert and David spoke up for me in interviews, but by then it was too late. I was portrayed as the villain.”
I wonder if Wash, who had more than a decade’s worth of experience at the time, takes any personal responsibility for the shenanigans that occurred during this time period. Does she assign any blame to herself in allowing this to happen?
“I didn’t necessarily allow it to happen,” says Wash. “You could be in the business a long time and still get screwed. It all depends on who’s doing it and how it’s done. I think the labels were caught with their pants down and just weren’t ready for this. I also believe that the record company had a big responsibility as well. It was making money and they were going to keep that thing moving.”
Even after all of Wash’s personal lawsuits, though, the story was far from over. In November 1990, nine days after Fab Morvan and Rob Pilatus admitted that they didn’t sing on any songs by Milli Vanilli, multiple class-action consumer fraud suits were filed by those who bought Milli Vanilli and Black Box albums. In their legal defense, even RCA, the label behind Black Box, said they thought Quinol, not Wash, was the actual singer on the album. As a result of the lawsuits, record labels were forced to assign proper vocal credit for all albums and music videos. Wash had become an unwitting industry pioneer.
When reached for comment, Davoli, the mastermind behind Black Box, offers Wash a backhanded compliment. “I’m not allowed to say anything other than: she is in my opinion one of the Greatest Singers in the World EVER!” Davoli wrote in a Facebook message to Rolling Stone. “Pity she does not write her own songs. She has the voice of a beast and an angel at the same time! She demands respect when you hear her voice.”
In a 2013 interview with DMC World, Davoli took a contrite, if opportunistic, view of the situation. “We didn’t know any better at the time. I guess we had to learn from our mistakes,” said the producer. “On the other hand, I think the controversy helped in creating the curiosity in the public, since nobody else before was so naïve to do it that way.”
Davis, for her part, said it took her decades to get over her role in the C+C dispute. “For 20 years, I blamed myself. I experienced severe depression. No record label would touch me. I was branded a model and fraud. My career was over. I was blacklisted. Chewed up and spit out. I felt horrible about myself for the part I played. As a child, I was a fan of Martha Wash. I still am. I apologized to her several years after the scandal, placed blame on myself and claimed responsibility for my role. Martha’s vocals were used as lead and I believe she had the right to sue for proper compensation.”
Surprisingly, even after the lawsuits, Wash teamed up again with C+C Music Factory for their 1994 follow-up Anything Goes!, even appearing in the video for the album’s biggest hit “Do You Wanna Get Funky.” (Wash says she made peace with Cole before his death in 1995.) “You can’t live in the past and mistakes were possibly made on both sides,” says Wash. “I even went on the road with them this time [laughs]. Some people hold grudges for decades and I don’t understand that. You just got to keep it moving.”